Privacy Policy

Effective Date: December 24, 2024

1. Introduction and Our Commitment to Your Privacy

Welcome to Brandsoul Infotech (SMC-PVT) Limited. At Brandsoul, your privacy is a matter of paramount importance to us. We are diligently committed to safeguarding the confidentiality and security of the personal information you entrust to us. This comprehensive Privacy Policy is designed to provide you with a clear understanding of how we collect, process, use, disclose, and protect your data. It governs your use of our website, www.brandsoul.pk, and all related services, applications, and interactions. By accessing our platform, you acknowledge and consent to the practices described in this policy.

2. Information We Collect and Its Purpose

To provide you with the best possible service and user experience, we may collect and process various types of information. We only collect data that is necessary for the purposes outlined herein.

  • Personal Identification Information: This includes any data that can be used to identify you directly or indirectly. We collect information such as your full name, email address, physical mailing address, phone number, and any other contact details you voluntarily provide when you fill out forms, register for an account, subscribe to our newsletter, or communicate with us directly.

  • Technical and Device Data: As you interact with our website, we automatically collect certain technical information. This includes your Internet Protocol (IP) address, browser type and version, operating system, device type, referring URLs, and the timestamps of your visits. This data is collected to ensure our website functions correctly, to improve security, and to analyze traffic patterns.

  • Usage and Interaction Data: We collect information about your activities on our website. This usage data includes details on how you navigate our site, the pages you view, the links you click, the duration of your visit, and the sequence of pages you view. This information helps us understand user behavior and preferences, allowing us to continuously enhance our services and user experience.

3. How We Utilize Your Information

The data we collect is used to fulfill a variety of essential functions for our business operations.

  • To Provide and Maintain Our Services: We use your information to ensure the robust functionality and security of our website. This includes processing your requests, managing your account, delivering requested products or services, and providing technical support.

  • To Enhance and Personalize Our Website: By analyzing usage data, we can identify areas for improvement. This allows us to perform analytics, conduct A/B testing, and gather user feedback to improve our website’s performance, user interface, and overall content relevance.

  • To Communicate with You Effectively: We use your contact information to respond to your inquiries, provide important service-related announcements, and share updates about our products and services. We may also, with your consent, send you promotional offers, newsletters, and marketing communications that we believe may be of interest to you. You always have the right to opt-out of marketing communications.

  • To Comply with Legal and Regulatory Obligations: We may be required to use and retain your information to adhere to applicable laws, regulations, or legal processes, such as responding to subpoenas, court orders, or requests from governmental authorities.

4. How and When We May Share Your Information

We do not sell, trade, or rent your personal information to outside parties. We may, however, disclose your information under the following circumstances:

  • Third-Party Service Providers: We work with trusted third-party companies and individuals who perform services on our behalf, such as website hosting, data analysis, payment processing, customer support, and marketing assistance. These service providers are granted access to your information only to the extent necessary to perform their functions and are contractually obligated to maintain the confidentiality and security of your data.

  • Legal Requirements: We may be required to disclose your information when compelled by law or in good faith belief that such action is necessary to comply with a legal obligation, protect our rights or property, or ensure the safety of our users or the public.

  • Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred to the acquiring entity as part of the business transaction. We will ensure that the new entity honors this Privacy Policy.

  • With Your Consent: We may share your information with third parties when you have given us explicit consent to do so.

5. Cookies and Tracking Technologies

Our website utilizes cookies and similar tracking technologies to enhance your experience. A cookie is a small text file stored on your device that helps us remember your preferences, authenticate your sessions, analyze traffic patterns, and personalize content.

  • Types of Cookies: We use both session cookies, which are temporary and expire when you close your browser, and persistent cookies, which remain on your device for a set period.

  • Managing Cookies: You have full control over your cookie settings. Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies or to notify you when a cookie is being placed on your device. Please be aware that disabling cookies may affect the functionality and features of our website.

6. Data Security Measures

We are dedicated to protecting your personal information from unauthorized access, alteration, disclosure, or destruction. We have implemented a variety of robust physical, electronic, and managerial procedures to safeguard your data. These measures include:

  • Encryption: We use industry-standard encryption protocols to protect data during transmission.

  • Access Controls: Access to your personal information is restricted to authorized employees and contractors on a strict “need-to-know” basis.

  • Regular Audits: We conduct regular security audits to identify and address potential vulnerabilities.

While we strive to use commercially acceptable means to protect your data, no method of transmission over the Internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee its absolute security.

7. Your Data Protection Rights

Depending on your location and applicable data protection laws, you may have the following rights regarding your personal data. To exercise these rights, please contact us using the details below.

  • Right of Access: You have the right to request copies of your personal data that we hold, including what data we have and why we are processing it.

  • Right of Rectification: You have the right to request that we correct any information you believe is inaccurate or complete any information you believe is incomplete.

  • Right to Erasure (Right to be Forgotten): You have the right to request the deletion of your personal data, subject to certain legal conditions.

  • Right to Restriction of Processing: You have the right to request that we restrict the processing of your personal data under certain circumstances.

  • Right to Object: You have the right to object to our processing of your personal data.

  • Right to Data Portability: You have the right to request that we transfer the data we have collected to another organization, or directly to you, under certain conditions.

8. Third-Party Links

Our website may contain links to external websites that are not operated by us. We have no control over the content, privacy policies, or practices of these third-party sites. We are not responsible for the privacy practices of these sites and strongly encourage you to exercise caution and review the privacy statements applicable to the websites you visit.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. When we make changes, we will post the updated policy on this page with a revised “Effective Date” at the top. We will also notify you of any material changes by posting an announcement on our website or through other appropriate communication channels. We encourage you to review this policy periodically. Your continued use of our website after the posting of any changes signifies your acceptance of those changes.

10. Contact Us

If you have any questions or concerns about this Privacy Policy, or if you wish to exercise your data protection rights, please do not hesitate to contact us.

Brandsoul Infotech (SMC-PVT) Limited

  • Email: info@brandsoul.pk

  • Phone: +92-300-2450648

  • Address: Karachi, Pakistan

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